4 May 2007
Interactivity – The New Phase of Advertising
Nokia has launched a new series of interactive touch screen bus stop advertisements. The touch screen advertisements launched around London to promote Nokia n95 phone. “Nokia’s latest campaign for the high-end N95 features touch screen games built into the advertising hoardings at London bus stops. It’s a version of the old tile matching game where you flip tiles and attempt to make a pair”. It shows the idea that awareness is grown by interacting with your consumer. What could this mean for tradition advertising?
